Bocconi Fashion Empire: the new mobile game

MauoNkids for education

After the great success of Ice Cream Empire, with more than 18.000 players joining from more than 160 countries, Università Bocconi, with the support of Times online, has the pleasure to present Bocconi Fashion Empire the new mobile game that introduce you to the fabulous world of Fashion.

Developed thanks to the competences of the faculty of the Master in Fashion, Experience & Design Management of SDA Bocconi Business School, Fashion Empire will bring you in the main fashion capital: Milan, London and Paris.
As a player, you will have to take care of manufacturing, designing trendy items, managing the stocks and warehouse and most important of all running smoothly the shops you will open to sell your goods.

How will you manage your brand?
Will you decide to base your strategy on low quality low price gears?
Shall you try to compete against the best tailor houses and target the competitive luxury market?
It will be up to each player to find the best business model and day to day strategy.
You will only have one virtual business year to prove your worth and then compare your results against all the other players.
VIA (Bocconi University)